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At Adhunik
Group, we believe that in steel business highest margin can be achieved if an
organization has most extensive value chain. With captive ownership of key
resources and investments in downstream facilities the Management is gradually
capturing the entire value chain thus creating a de-risked organization for
accelerating revenues. This has enabled the Company to produce for and market in
multiple resource-centric business segments to accelerate revenue earnings and
profit.
The wide
range of product mix (grades & sizes) as it exists now enables the Company to
cater to a wide range of customers in various end-user industries with the focus
firmly set on high growth value added niche alloy and special steel products for
the growing automobile, power and engineering segments. This adds to the
flexibility in operations and faster realignment of product mix as and when the
situation demands without any hiccups.
While, the
Group of Companies are now engaged in marketing of Pig Iron, Sponge Iron, Mild
Steel / Carbon Steel / Special & Alloy Steel Blooms, Billets and long products
(include Round Corner Squares, Rounds, Hexagonals and Wire Rods) in a wide range
of sizes / sections and grades, it aims to specialize and become the major
player in specific market segments viz., Carbon Steels, Forging grade steels and
Bearing grade steels for catering to the growing needs of the automotive, power
and engineering sectors.
Our vision is
to be the most preferred supplier of value added Specialty Steel Long Products
to Global Brand Leaders and become an inseparable part of our customers’
existence and growth through reliability, excellence in quality and service.
Thus the Company expects to be number-one supplier of Specialty Steels in terms
of quality, volume, variety and profitability by developing customized products
for specific needs and end applications. In this journey we would also develop
strong strategic partnership with key customers for product developments and
joint ventures.
With the
above in view the focus areas for Marketing have been identified as –
·
Seamless transition into high value added product segments and gradual
consolidation of ADHUNIK’s position therein.
·
Identifying new local and global customers requiring higher quality products and
meeting their requirements by manufacturing specialized grades of steels in line
with international standards.
·
Identifying and developing new products to stay ahead of others.
·
Improving relationship and exceeding expectations of key customers.
· To
be alert towards fast changing market scenario and competition from existing
manufacturers as well as new entrants.
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